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It earned the link building strategy, a stigma it doesn't deserve, and most people who don't participate in link building cite that stigma as one of the reasons they don't pursue it. Yes, it's possible to get penalized for building a bad link, but that just means you have to put in the effort to build good natural links. Most people don't realize the range of benefits Link building isn't just about boosting your search rankings, although that's a neat perk. In fact, link building has a number of different benefits. Referral traffic is one of the most important: if you choose a good source and write good content, you could gain thousands of visitors from a single guest post, without even considering traffic. generated by research. Additionally, your brand visibility will increase as you spread your brand to new sources, and your reputation will likewise increase, increasing the likelihood that new visitors will buy from you.

Advertising Continue reading below Its role in SEO is underestimated Link building isn't just a way to increase your search image masking service rankings; without it, it's nearly impossible to see substantial gains. Google considers two main things when sorting rankings for a given query; the relevance of a particular page and the authority of that page. You need both if you want to generate substantial rankings, so assuming you've targeted appropriate keywords, your main focus should be authority. How is authority measured? Inbound links. They are evaluated and considered in a complex way, but the bottom line is that without a strategy based on inbound links, your authority will remain stagnant. You need both if you want to generate substantial rankings, so assuming you've targeted appropriate keywords, your main focus should be authority. How is authority measured?

Inbound links. They are assessed and considered intricately, but the bottom line is that without some sort of backlink-based strategy, your authority will remain stagnant. There are sexier strategies Let's face it. Link building isn't the sexiest strategy. Social media marketing sounds a lot more exciting, produces more immediate and instant gratification results, and it has the word-of-mouth advantage of avid users. Think about how quickly has grown in popularity, Think about how quickly has grown in popularity, both among users and brands. is a much sexier strategy than link building. Brands invest their money in these much-talked-about strategies and pay less attention to those that are less recognized by the public, even if they are more utilitarian or more beneficial in the long run.