In this podcast episode, our CMO Tim talks about how Ahrefs got to +$50M in ARR with +65% year-on-year growth by ditching expert advice and embracing unconventional wisdom:
He explains how we did it, our marketing strategy, and our content playbook.
Listeners might not be aware of Ahrefs and all the different ways the platform can help them improve their SEO. By telling them about the Ahrefs journey, Tim makes listeners aware of Ahrefs, its success, and how the platform could help them.
Here’s how to use podcasts to generate demand for your business:
a) Find industry-relevant podcasts
The easiest way to find these is with a Google search for “[industry] podcasts,” You’ll almost always see a bunch of lists in the search results, and Google sometimes even displays names of relevant podcasts from the Knowledge Graph in a SERP feature:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
If these lists don’t give you enough podcasts, here’s a way to find more:
Look for a prolific podcaster in your industry (you’ll often come across these as you look through industry podcasts)
Paste that person’s domain into Site Explorer
Go to the Backlinks report
Filter for backlinks with their name in the Ref. page title
Many of the results will be backlinks from podcast episodes, which you can usually identify by the title and URL of the referring page:
b) Network with key individuals
Before you drop straight into the podcaster’s inbox, spend some time getting to know them organically on Twitter, LinkedIn, or any other social platform they spend time on. That way, you’ll already be on their radar when you send them a pitch.