Compared with the shared power bank, the shared umbrella industry has low cost. In addition to the deposit, it can also generate advertising revenue, which is a good business. However, it also has its own uncertainties and limitations. It needs to pay attention to text message service controlling operating costs, increasing the frequency of users, and improving operating efficiency and advertising revenue. In the field of sharing economy, we will find that after the shared bicycles are cold, the shared charging treasures, mini KTVs, shared massage chairs and even shared umbrellas are still alive, and they seem to be alive and well.
Compared with other sharing models, the shared umbrella is much more low-key, and the industry's attention is also much deserted. The financing wave of text message service shared umbrellas basically stayed in 2017. For example, JJ umbrella received millions of yuan in angel round financing in May 2017; Shared e umbrella received 3 million yuan in angel round financing in June 2017; In February and August 2017, it successively obtained financing of 5 million yuan and 12 million yuan, etc. Throughout 2018 and 2019, the financing of shared umbrellas was lackluster. According to public information, in 2018, only Magic Umbrella received a Pre-A round of financing of 10 million yuan, and other players rarely received financing. However,
when a sharing economy field is not bombarded by capital cannonballs, the industry will tend to be rational and cold-wake, and can gain living space in a low-key way. A few days ago, the Whale Research Institute released a "2019 China Shared Umbrella Industry Research Report". The report shows that the user scale of the shared umbrella industry continues to grow. 8.35 million text message service people, the total order revenue market size is 21.5 billion yuan, and the growth of advertising revenue will also reach 10 billion level, but most people's awareness of shared umbrellas is still two years ago. Not just need high frequency, and highly dependent on region and weather In the shared umbrella industry, shared umbrellas have strong scene dependencies. For example, companies mainly provide umbrella sharing services for subways, bus stations,